In early February, Finovate Europe, a sold-out, two-day conference in London brought together more than 1500 on a guest list composed of the “who’s who in FinTech” – VC’s, founders, press and more. The conference is perhaps only surpassed in size by its original, Finovate Fall in New York. Products were launched by 70 companies from around the world - both startups and larger veterans. However, no matter what the size or founder's native language, a few themes were common. These included personalization, big data, machine learning and white labeling. Some even indicated a shift from Finovate Fall a few months prior.